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marketing research global edition pdf

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==> marketing research global edition pdf

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The book "Marketing Research: Global Edition" covers the key principles and practices of conducting effective marketing research on a global scale. The authors of the book are Carl McDaniel Jr. and Roger Gates, while the publisher is John Wiley & Sons. The book provides a comprehensive overview of the marketing research process, from defining research objectives to analyzing data and presenting findings to stakeholders. With a focus on international markets and cross-cultural considerations, the book helps readers understand how to collect and analyze data in different global contexts. Overall, "Marketing Research: Global Edition" is a valuable resource for students and professionals looking to enhance their skills in conducting research for marketing decision-making in a global business environment. It offers practical insights and real-world examples to help readers apply research techniques effectively across different cultural and geographic boundaries.